Xindi LyuSelected WorkProjects
Discover Banking Experience
Description
Improved the visual design, product experience of Discover Bank’s online platform. I collaborated closely with a small, talented team—including a producer, art director, UX designers, and a copywriter, delivered user-centered, accessible web and mobile designs.

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Role

Duration

Keywords Discover Bank

Designer — UI, Web Design, Branding, Product Design, Motion 

2021 — 2024

Digital Banking, Financial Services, Product Design, Fintech, UI/UX Design


OverviewAt MCD Partners, I worked in the Bank team to transform complex financial products into user-friendly digital experiences.

I helped bring clarity to complexity through thoughtful use of iconography, typography, layout systems, and microinteractions—making banking not just functional, but intuitive, accessible, and easier to navigate.

ImpactAward-Winning Banking Experience:
Discover Ranked J.D. Power #1 Customer Satisfaction 2022
•  The page lives in both the app and web product
•  Helped reduce bounce rate and improve in-app engagement on the account info page
We came out on top in the following categories:
• Managing checking and savings accounts through the website
• Managing a savings account through the mobile app
• Customer service in checking and savings
• Ease of moving money in and out of a savings account

Project
Discover’s Features & Benefits

View the Live Site Interface Redesign to Features Easier to Navigate
Users struggled to find the features and benefits tied to their accounts, prompting Discover’s team to request a refreshed, more intuitive UI.
Working with the Art Director, I redesigned the web and mobile interfaces to make it easier for users to access and understand their benefits with less effort.


ProblemDiscover wants the customers being more aware of the advantages of their Cashback Debit account, while reinforcing their friendly, fee-free brand.

SolutionBy breaking down complex banking terms into modular, snackable content blocks — each highlighting a clear value proposition with illustration and icons. The overall tone is light and optimistic.

 
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Case StudyLanching New Product:
Discover’s Balance+
 Overdraft Protection for User’s Checking Account

Integrating behavior-driven alerts, enrollment flows, and intuitive feedback loops for Discover’s Balance+ product.
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Rebranding DiscoverBringing the Identity into Vision


Blog Article
We came out on top in the following categories:
• Managing checking and savings accounts through the website
• Managing a savings account through the mobile app
• Customer service in checking and savings
• Ease of moving money in and out of a savings account


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