Discover Banking Experience
Description
I worked in the Agency, in the Discover Bank team to transform complex financial products into user-friendly digital experiences. I collaborated closely with a small, talented team—including a producer, art director, UX designers, and a copywriter, delivered user-centered, accessible web and mobile designs.

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Client

Role

Duration

Keywords
Discover Bank

Designer — Web Design, Branding, Motion, Product Design

2021 — 2024

Digital Banking, Financial Services, Product Design, Fintech, UI/UX Design



Project
Discover’s Features & Benefits

ImpactAward-Winning Banking Experience:
Discover Ranked J.D. Power #1 Customer Satisfaction 2022

•  The page lives in both the app and web product
•  Helped reduce bounce rate and improve in-app engagement on the account info page



Interface Redesign to Features Easier to Navigate
Users struggled to find the features and benefits tied to their accounts, prompting Discover’s team to request a refreshed, more intuitive UI.
Working with the Art Director, I redesigned the web and mobile interfaces to make it easier for users to access and understand their benefits with less effort.




Problem

Discover wants the customers being more aware of the advantages of their Cashback Debit account, while reinforcing their friendly, fee-free brand.


SolutionBy breaking down complex banking terms into modular, snackable content blocks — each highlighting a clear value proposition with illustration and icons. The overall tone is light and optimistic.


Scroll to View the Prototype      









Web Experience

I helped bring clarity to complexity through thoughtful use of iconography, typography, layout systems, and microinteractions—making banking not just functional, but intuitive, accessible, and easier to navigate.












Case StudyLaunching New Product: Discover’s Balance+
Integrating behavior-driven alerts, enrollment flows, and intuitive feedback loops for Discover’s Balance+ product.









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Unlock the Full Journey





Bringing Discover’s Experience to LifeMotion-Led UI Refinement



Created launch animations for new banking features, simplifying complex concepts to improve user understanding and adoption.




Designed lifestyle and product animations for financial features, including the card tracker experience.



Designed in-article ad animations for Discover’s Modern Money Blog to enhance brand engagement within editorial content.





Elevating Develope Process
Lottie Integration

I helped bring clarity to complexity through thoughtful use of iconography, typography, layout systems, and microinteractions—making banking not just functional, but intuitive, accessible, and easier to navigate.



Illustrated Visuals





Design Systems / Iconography





Components Library
Maintain compentents and assets library for the project.





Rebranding DiscoverBringing the Identity into Vision