NBC Universal Motion Graphics — Xindi Lyu Portfolio

NBC Motion Graphics HighlightsVisual storytelling for news, entertainment, and digital-first platforms

Overview
While working with NBC’s Motion Team, I contributed to a fast-paced stream of deliverables that spanned branding, social media promotion, and motion graphics for NBC’s digital platforms like Snapchat. My role involved designing logo animations, visual identities for mini-series, news explainer videos, and daily promotional assets — often on tight timelines and in close collaboration with editors and producers.

TODAY Recipes, Now ShoppableProduct feature animation for NBC x Walmart sponsored

I designed a product introduction animation for NBC’s TODAY Table show, announcing a new “shoppable recipe” feature in partnership with Walmart(View site). This motion piece walks viewers through how to turn any recipe into a seamless grocery order — right from the article page. My role included storyboarding, UI mockups, and crafting clear, friendly transitions that balance editorial tone with retail functionality.

Transracial Adoption: An Animated Explainer Visualizing the layered realities behind a headline-making topic

I collaborated with the NBC motion team to design an infographic-led animation exploring the emotional and social complexities of transracial adoption, as seen in the show This Is Us. My role focused on visual language design and key motion sequences that supported both clarity and empathy.

Snapchat News VideosLower-thirds, explainer visuals, motion infographics.

Breaking News Explainer Graphics

Logo & Identity AnimationsShort stingers or animated logos for internal branding, shows, or events.

“Nightly News” Animated Wordmark

Social Media PromotionsSwipe-up stories, countdown animations, and series teasers.